It's super simple, even if it makes zero $$$, most people are chasing credibility, but when you write a book... bam people see you as way more credible.
It flushes out your thoughts and creates a mental stamp for you and others of what you are an "expert" in. To me its everything, the engine of your business. It's the flywheel that all else spins from.
I map out a full mini book machine with people and it goes like this.
Lap 1: Frame (niche)
Lap 2: Engine (mini book)
Lap 3: Transmission (marketing)
Lap 4: Tires (Products)
Lap 5: Body (Brand)
Lap 6: Dashboard (Metrics)
Lap 7: Fuel (Community)
That could takes years to build the full machine but thats the order I recommend building your business in.
Another wonderful day of awesome news for you, Chris 👏🏻 Incredible content is 👑
Keep the awesomeness coming!!!
Maui
Hopefully it encourages people to move forward with mini books. This isn't just me saying it's a good idea 😉
Mini
Check your email Heather just comped you 30 days! Glad you are here.
Mini
Check your email I just comped you 30 days Susan!
Congratulations, Chris!
Also, I love the idea of the mini book challenge. How do you help someone figure out how a book would fit into their business model?
It's super simple, even if it makes zero $$$, most people are chasing credibility, but when you write a book... bam people see you as way more credible.
It flushes out your thoughts and creates a mental stamp for you and others of what you are an "expert" in. To me its everything, the engine of your business. It's the flywheel that all else spins from.
I map out a full mini book machine with people and it goes like this.
Lap 1: Frame (niche)
Lap 2: Engine (mini book)
Lap 3: Transmission (marketing)
Lap 4: Tires (Products)
Lap 5: Body (Brand)
Lap 6: Dashboard (Metrics)
Lap 7: Fuel (Community)
That could takes years to build the full machine but thats the order I recommend building your business in.
Thanks for this explanation, Chris.
Mini
Check your email Lu just comped you 30 days. Thanks for being here!
It's by this article that I know you, buy Mini Book Writing and start my first mini-book ;)
That's awesome! Welcome!