Events: Real-Time Revenue Machines That Produce $10K+

(this is a chapter from my upcoming book Mini Book Money: How to Turn 10,000 Words into $10,000. Release date on Amazon is likely to be July)

I once offered a $97 ticket to a tiny email list.

I didn’t have the tech figured out. I didn’t even have a plan beyond this:

“If you show up, I’ll get people in the room who can hire you.”

I didn’t have the companies lined up, yet, but thirty people signed up. That was $3,000 in upfront revenue, before a single slide was made.

This wasn’t just an “event.” It was a Real-Time Revenue Machine. A moment designed to create urgency, build trust, and move people to action.

These machines collapse the distance between curiosity and conversion. They compress belief into behavior, and behavior into bank.

You don’t need a big list. You need a room, a reason, and a result.

2. Choose Your Machine: The 3 Types of Revenue-Producing Events

Not all events are equal. Each format has its own mechanics. Choose the one that fits your audience and business goals.

A. Conversion Catalyst (Webinars)

What it is: A live or recorded teaching session designed to move someone from curious to committed.

Why it works:

1. It builds belief in real-time – You answer objections as they come up. You prove you know your stuff.

2. It drives urgency – Timers, countdowns, one-time offers… these push people to act now.

3. It showcases transformation – Instead of telling people what you do, you show them what it feels like to win.

Case Study: The $0 Webinar That Led to $80K After a failed live webinar—sun glare, overheated laptop, total tech fail and I swore them off. A year later, with a new approach (on-demand course, simplified offer), we tried again.

That week? $80,000 in sales. Stripe notifications rolling in. Kids cheering in a hotel room. It felt surreal.

It wasn’t just a webinar. It was a Conversion Catalyst that flipped belief into bank.

This is what happens when you build a Real-Time Revenue Machine. Your revenue condenses, urgency spikes, and belief becomes action.

You’ve just seen what a Conversion Catalyst can do.

But it’s only one of three Real-Time Revenue Machines I use to generate $10K+ from live events—whether I’m teaching, collaborating, or simply connecting.

👉 The next two machines are even more powerful if you don’t have a list at all.

Unlock the full chapter (and the exact blueprint) by becoming a premium member of Mini Book Accellerator.

This is how you turn attention into urgency and urgency into income.