Introducing the LAZY Bookbub Ad Tracker
The number every author ignores (and why it's killing your ad results)
Most authors track the wrong number.
They look at royalties. They look at downloads. They celebrate when a number goes up and panic when it doesn’t.
But they never ask the one question that actually tells them whether their marketing is working.
Did my BookBub ad sell books?
Not, did I sell books the week I ran ads. Not, did my royalties go up this month.
Specifically. On the days my ads ran, did more books sell than the days they didn’t?
What did each sale cost me?
That’s the number.
That’s the only number that tells you whether your ad spend is doing anything or just quietly draining your account while your book stays invisible.
Here’s what I found when I finally tracked it properly.
On days I ran BookBub ads, 9 books sold per day on average.
On days I didn’t, 5.
Same book.
Same Amazon page.
Same price.
The only variable was the ad.
That’s the LAZY principle in action. You’re not trying to make the ad profitable. You’re trying to prove the ad is working.
Once you know it’s working you keep it running.
Once you know it’s not, you stop and test something new.
Z — Zero In With Targeted Ads, is the chapter in the LAZY Book Launch Model that covers this. (coming soon)
The whole point isn’t to find a winning ad once. It’s to build a system that tells you when an ad is working and when it isn’t so you never waste money guessing.
Most authors guess forever.
I built a tool so you don’t have to.
It’s called the LAZY BookBub Ad Tracker.
You upload your KDP sales report. You upload your BookBub ad report. It analyzes both and tells you exactly what happened, cost per book sold on ad days, units sold with ads vs without, and what the data is actually saying.
I’ve got some upcoming additions to it, but this alone I would have killed for these past 9 years of book marketing.
It’s included free for everyone who grabs the LAZY Book Marketing Masterclass.
Seven chapters. Twenty-six lessons. The full system for marketing your book without it taking over your life.
And now a tool that tells you whether any of it is actually working.
Get the LAZY Book Marketing Masterclass →
Your Book Coach,
Chris
P.S. 234 books sold. $428 in ad spend. $3.15 cost per book on ad days. That’s what the LAZY BookBub Ad Tracker showed me about my own book.
Now I know exactly where to keep spending and where to stop.
Now I can actually decide if its worth it or not.
And you can to.