Love the Flywheel idea Chris. I see a similar idea applying to the sales cycle. What you are writing about is basically a subset of sales cycle. I think you are spot on with the the change from funnel to flywheel. You have to be engaging with your customers and potential customers on a regular basis. A lot of that will be met with silence, but those that want to solve the problem you are solving will engage when they are ready. Your goal is to keep the flywheel spinning until they are ready.
I like to say, “Funnel thinking stalls. Flywheel thinking builds momentum.”
Credited. I can't wait until next Monday when I can see and read everything. I'm very excited and, yes, actually as excited as a kid on Christmas morning and curious as you can imagine. I'm at a loss for words; I don't really have a comparison. 🤓
Love the Flywheel idea Chris. I see a similar idea applying to the sales cycle. What you are writing about is basically a subset of sales cycle. I think you are spot on with the the change from funnel to flywheel. You have to be engaging with your customers and potential customers on a regular basis. A lot of that will be met with silence, but those that want to solve the problem you are solving will engage when they are ready. Your goal is to keep the flywheel spinning until they are ready.
I like to say, “Funnel thinking stalls. Flywheel thinking builds momentum.”
you got it. Totally the goal.
This resonated with me. I'm trying to build a ghostwriting business and I'm definitely in the "no one cares" phase. Hoping to make my way out of it.
Oh man its a rough phase.
Best thing to do is become known for 1 thing. Make a low pressure system that kicks off the flywheel (hurricane).
I typically put that 1 thing/framework into a mini book and use that to kickstart my flywheel. I talk a lot more about that on Monday.
Credited. I can't wait until next Monday when I can see and read everything. I'm very excited and, yes, actually as excited as a kid on Christmas morning and curious as you can imagine. I'm at a loss for words; I don't really have a comparison. 🤓
Hang on its about to be a WILD RIDE :-)