I've been building something I couldn't name... until now

A new name for this newsletter. A new discipline. A new tool.

Hey Revenue Writers,

Big update today.

This newsletter is being renamed to The Flywheel. (wait I’ll explain)

And I’ve finally named the discipline I’ve been building for 7+ years.

It’s called Flywheel Publishing.

This is when your business spins around your book, turning one manuscript into the assets, content, products, and services that grow the business.

Now let me explain where this is coming from…

Ghostwriting for a Billion $ Organization

February 16th I got asked to ghostwrite a billion dollar organizations category defining book.

I said yes, terrified to not be able to live up to what a billion dollar organization expects.

What I found through the process of not just coaching, but actually getting in the writing trenches then producing the book start to finish, was that a billion dollar brand struggles with the same things we as Revenue Writers struggle with.

They were publishing a book to place a flag in the ground for their category. They wanted to be remembered for something.

They are doing events now using the books as content that spins out from the manuscript into talks, content, and giveaways.

Their category is their core and out of that category sits a Mini Book and from that core asset everything flows.

Why I’ve Been So Quiet

Now as I reflected the last 3 months as I was in the actual contractual work time frame on what I’m doing here, with you all.

I dialed back writing because I was stretched thin and farming it out wholly to AI felt, well not right.

I heavily use AI for brainstorming ideas, verbal processing, editing, and some writing in a pinch when my brain is stuck.

But I found my brain was stuck too much… I was too reliant on AI.

So I just stopped.

I started reading my own old work, drinking my own Kool-Aid all over again.

I saw the pattern of how I was searching for terms of what it was that I did, how to explain it, how to present in a way that made sense.

As a category designer at heart, I’ve never felt “Mini Books” was the be all category I would sit in. It’s always been about more than that.

So you’ve seen me use Mini Books, Revenue Writing, Category Publishing (close), Smart Books (more on that soon), etc. in my search for a category my philosophy of business building would fit in.

But I didn’t want to be bound to a single asset, Mini Books, Smart Books, etc. I’ve been building my businesses with Mini Books at the core. I wanted the philosophy I talked about to fit, but I haven’t been able to figure it out, but I keep trying.

Then when it came time to publish the book I had ghostwritten. I had to go through the hell of working with an organization to publish a book through print on demand companies for bulk books and on KDP.

What I’ve Been Building

I got so frustrated with the process that I started coding my own tool. I’d tried before and failed. But this time was different.

The last four months I’ve been Vibe Coding for my primary company IA Path. I built an app that generated $10K in its first month. So I knew I could do it right this time.

The app isn’t ready to go live, but lets just say in 10 minutes you go from manuscript in your word doc to published on Amazon with almost no decisions from you.

But I didn’t know what to call it so this agitation and confusion around how all the pieces fit together in my brain turned into a raging inferno of confusion.

The final piece clicked when I re-read my own book “Mini Book Flywheel: How to Design a Category That Makes Your Business Unforgettable”. I knew what I’d written was right, but not refined.

I got so excited I started testing word combinations of what this future app would be called… and what happened across 2 days of agony was a word combination that didn’t just describe the app but finally described the way I approached business.

Flywheel Publishing.

What is Flywheel Publishing… Really?

Flywheel Publishing is when your business spins around your book turning one manuscript into the assets, content, products, and services that grow the business.

It’s like a hurricane, feeding itself. Not like a tornado that feeds off an existing weather system. Flywheel’s are self sustaining.

Flywheel Publishing is what I’ve been practicing for 10 years with my own Mini Books at IA Path.
Flywheel Publishing is what I’ve been doing here writing about Mini Books.
Flywheel Publishing is what I’ll be teaching here on newsletter.

Because of that I’m renaming this newsletter “The Flywheel” where I’ll share how to build a business using your book(s). You’ll see the name update coming soon.

Lastly Flywheel Publishing is the app I’m building that’ll help you build and manage your own flywheel for your business… all centered around your book.

I’m glad to be back, excited to be writing every word again.

Your Flywheel Coach,
Chris Stanley

P.S. I welcome your thoughts. I’ll be changing the name before next weeks edition.