Launch Lunacy: Why Traditional Book Marketing Is Broken

New Book Announcement + First Chapter

Hey Revenue Writers,

Today is the day! NEW BOOK ANNOUNCEMENT!

I’ve started writing Lazy Book Launch Model: Stress-Free Guide to Reaching Best-Seller.

It’s a spin off the current Revenue Machine Series, but I felt it was important as I help people finish their books to show them how I launch my books as Amazon Best Sellers while living on my boat traveling full time.

I’ve got 20+ Best Sellers and I’ve done big and small launches.

I’ve found what works for me and I want to share it.

Below you’ll see the first chapter (which will probably be rewritten as the introduction when the book is done) but I wanted to set context.

Paying members will get the whole chapter, free members will get the first little snippet.

Hope you enjoy the first chapter of the Lazy Book Launch Model.

Launch Lunacy: Why Traditional Book Marketing Is Broken

You wrote your book.

Maybe you launched it. Maybe it’s still sitting there.

Either way, nothing’s happening.

You’re overwhelmed by everything you’re “supposed” to do or already exhausted from trying.

You can’t spend 250 hours recording 100 podcasts.
You can’t build a launch team of 50 people.
You can’t afford a $10,000 ad budget.
You can’t create daily content for 90 days straight.
You can’t coordinate influencers and media kits and press releases.
You can’t become a full-time launch manager while running your actual business and family.

You’re not lazy. You’re not a failure.

You’re just a business owner who can’t afford to abandon everything else for three months to launch one book.

I know because I’ve been there. Thirty-plus times.

My first book was the Hail Adjusters Playbook. I did everything “right.”

Beta readers.
Podcast interviews.
Social media blitz.
Company endorsements.
Two-month email sequence.

It worked.

I was absolutely exhausted.

And here’s the kicker, I had just written a 30,000 -word book in less than a month.

Then became a full-time launch manager for the next three months.

Something didn’t add up.

Later that year I tried again with the Independent Adjusters Playbook.

This time I went full ClickFunnels.

Launch party.
YouTube videos.
Digital upsells.
Podcast series.
Free plus shipping funnel.
Ten to twenty podcast interviews.

I threw everything at it.

It worked again.

And again, I was toast.

I spent one week writing the book. Then three months building funnels, recording upsells and downsells, coordinating the free-plus-shipping chaos, and doing podcast after podcast.

Then I realized something…

I was spending more time performing than creating.

After a few more books, I stopped doing big launches entirely.

That’s when I learned something: I didn’t have to do any of that to get results.

Here’s what I realized.

I could either write books or launch books. I couldn’t do both. run my company, and be a dad. Every intensive launch pulled me away from my family, my business, and writing the next book.

I’d go all-in for months.

Hit a spike.

Then crash back to zero while I recovered.

I was performing Launch Lunacy.

Treating every book like it needed a Super Bowl halftime show when all it really needed was to show up consistently in front of the right people.

The crazy part?

Launch Lunacy is what everyone tells you to do.

The Big Book Lie Defined

I learned self-publishing from people I respect.

Chandler Bolt. Russell Brunson. Smart guys. Proven strategies. But somewhere along the way, the playbook got corrupted. Not by them—by the industry that grew up around them.

Here’s what happened.

Traditional publishers have teams. Marketing departments. PR firms. Distribution networks. Sales reps. When they launch a book, they’re deploying entire departments working full-time for months.

You’re one person.

But the “gurus” selling courses on book launches? They teach you to replicate what entire teams do. Solo. With the same intensity.

That’s not democratizing publishing.

That’s repackaging traditional publishing’s playbook and selling it to people who can’t execute it without burning out.

The Big Book Lie isn’t one person’s fault.

It’s a mindset that crept into the indie publishing world when nobody was paying attention. It says your book has to be 30,000+ words to be “real.” That you need to launch like a New York publisher, but do it yourself on nights and weekends while running your actual business.

It tells you:

Beta readers. Launch party. Media kit. Podcast tour. Pre-order campaign. Free plus shipping funnel. A hundred podcast interviews.

And if you don’t do all of that?

You’re not a “real” author. Your book is “just a lead magnet.” You took a shortcut.

None of that is true.

A mini book of 5,000 to 15,000 words builds the same authority. Gets published in a quarter of the time. Doesn’t require you to become a full-time launch coordinator abandoning everything else in your life.

The Big Book Lie shows up everywhere now.

Every course. Every mastermind. Every “secret strategy” webinar. Just as you start getting momentum with one strategy—something that could work for you for years—a new guru shows up with a new playbook.

You jump.

It feels like everything you tried failed. But the reality? You just jumped too soon.

The Big Book Lie is profitable for everyone except you.

The Launch Lunacy Playbook (And Why It Fails)

Launch Lunacy is everywhere.

I’ve read endless times to do a hundred podcast interviews releasing in a 30 to 90-day window around your book launch.

Let’s do the math on that.