Welcome to the first step in building your audience and establishing credibility as a Revenue Writer. In this lesson, we’ll guide you through creating a simple, high-converting lead magnet using the “10 Mistakes” template. By the end of this lesson, you’ll have a professional PDF ready to share and start collecting leads.
Why a Lead Magnet is so Important
A lead magnet is your first handshake with potential customers. It’s a small but valuable offering that builds trust and showcases your expertise. Done right, a lead magnet turns casual visitors into loyal subscribers, setting the foundation for your email list and future sales.
Key benefits of a lead magnet:
Builds trust: You’re providing value upfront.
Captures leads: You’ll have a direct line of communication with your audience.
Positions you as an expert: A well-crafted lead magnet demonstrates your authority and credibility.
The “10 Mistakes” Template
This template is perfect for starting fast and creating something actionable for your audience. People love discovering what they’re doing wrong and how to fix it. The format is simple yet powerful:
Title: "10 Mistakes [Your Avatar] Makes When [Problem/Activity]."
Structure:Each mistake is a short paragraph explaining:
The mistake.
Why it’s a problem.
A brief hint or suggestion on how to fix it.
Example Titles:
"10 Mistakes New Business Owners Make When Trying to Scale Revenue."
"10 Mistakes Parents Make When Trying to Improve Family Communication."
"10 Mistakes Freelancers Make When Pitching High-Ticket Clients."
Designing Your Lead Magnet with Canva
Canva makes it easy to create professional-looking PDFs, even if you have no design experience. We’ve provided a customizable template to help you get started.
Steps to Create Your Lead Magnet:
Copy the Canva Template: Download the provided template and make a copy in your Canva account.
Update for Your Topic: Replace placeholder text with your own content based on the brainstorming step.
Customize Branding: Add your logo, brand colors, and any images or illustrations that match your style.
Finalize and Download: Once you’re happy with the design, export your PDF.
Pro Tips:
Keep your design clean and readable.
Use bullet points or short paragraphs for easy scanning.
Include your website or social media links for credibility.
Action Steps
Brainstorm Your Mistakes: Use the provided Chat GPT prompt to generate 10 common mistakes your audience makes. Think about:
What are they struggling with most?
What mistakes are holding them back?
What quick wins can you suggest to help them improve?
Prompt Example:
“Using this [Person], [Problem], and [POV], generate 10 common mistakes and a paragraph for each, explaining the mistake and what they could do differently.”
Create Your Lead Magnet:
Open the Canva template, input your 10 mistakes, and customize the design.Add a Call to Action (CTA):
At the end of your lead magnet, include a clear next step for your audience. Examples:“Subscribe to my newsletter for more insights!”
“Book a free consultation to learn how I can help you.”
“Join my community of [Avatar] and start seeing results.”
Test and Share:
Save your PDF and review it for errors. Share it on your social platforms or use it in your lead generation campaigns.
Resources & Deliverables
"10 Mistakes" Lead Magnet GPT: A prompt designed to help you brainstorm and refine your content.
Canva Lead Magnet Template: Ready-to-use design that can be easily customized.
Examples for Inspiration: Explore lead magnets created by others to spark ideas and see what works.
Wrap-Up
By completing this lesson, you’ll have a lead magnet ready to start collecting leads. Remember, this is just the beginning of your audience-building journey. The leads you collect today are the foundation of your Revenue Machine tomorrow.
(premium members get access to the Lead Magnet GPT below)
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