Rewriting Is the Real Work. Here's Proof.

I thought Mini Book Marketing was finished back in February.

The ideas were clear.
The frameworks were working.
But something didn’t feel right.

So I stepped back.
And then I rewrote the entire thing.

Not just to fix typos or flow.

I rewrote it to inject emotion into every page.
To make the book not just instruct—but move people.

One example?

The original “Author Website” chapter focused on layout and structure. Solid. But flat.

Now?

Every section is built around an emotional driver that turns a passive website into a conversion machine—emotions like intrigue, urgency, desire, trust, and clarity.

Take the Hero section:

Before:
“Your hero section should captivate visitors with a compelling headline that addresses their needs or desires.”

After:
“The goal here is to spark curiosity and make it impossible not to scroll... This isn’t just about grabbing attention. It’s about opening a curiosity loop that drives the reader down the page thinking: ‘How is that even possible?’”

Every letter in the HOMEPAGE Framework now connects to a core feeling—because that’s what gets readers to move.

That’s not just editing.
That’s rewriting.
It made the chapter memorable, a new framework. A new way to think.

That’s what happens when you take the time to rewrite.

That’s what sells books.

And that’s why I’m glad I didn’t rush it.

Mini Book Marketing launches Tuesday.
You’ll feel the difference.

For everyone who waited patiently for the release to Amazon… thank you!

— Chris

P.S. If you haven’t grabbed the pre-order for $0.99 now is the time, price goes up after launch. It’s currently an Amazon #1 best seller! So thank you for all the support!