Renee Mauborgne and W. Chan Kim wrote an article in the Harvard Business Review in 2004 called Blue Ocean Strategy. It involves constructing markets where competition does not exist. By creating and acquiring new demand, offering better value, and lowering costs, an organization positions itself for greater growth and profits through economies of scale. Name recognition and loyalty are long-lasting byproducts of the organization's outpacing of its rivals. The developers discourage technological innovation, focusing on the competition, and venturing too far from an organization’s wheelhouse, preferring to create better value in the same market with new solutions. Same concept, different name.
totally same concept, different approach. Looking for a blue ocean is a part of category design, but I think the authors of Play Bigger would challenge that instead of just finding a place no one is out, they are saying build a lock and dam system and charge access for it. You don't just find lack of competition you create the new space others try and come and compete.
But yes similar mindset. But see Blue ocean didn't set up a "New category" it named a strategy. Category design is about intentionally
Naming
Framing
Claiming
Your category, not just finding lack of competition.
Love the add Sandy, actually Category Pirates wrote a mini book on exactly how Category Design and BLue Ocean are different here on Substack.
Renee Mauborgne and W. Chan Kim wrote an article in the Harvard Business Review in 2004 called Blue Ocean Strategy. It involves constructing markets where competition does not exist. By creating and acquiring new demand, offering better value, and lowering costs, an organization positions itself for greater growth and profits through economies of scale. Name recognition and loyalty are long-lasting byproducts of the organization's outpacing of its rivals. The developers discourage technological innovation, focusing on the competition, and venturing too far from an organization’s wheelhouse, preferring to create better value in the same market with new solutions. Same concept, different name.
totally same concept, different approach. Looking for a blue ocean is a part of category design, but I think the authors of Play Bigger would challenge that instead of just finding a place no one is out, they are saying build a lock and dam system and charge access for it. You don't just find lack of competition you create the new space others try and come and compete.
But yes similar mindset. But see Blue ocean didn't set up a "New category" it named a strategy. Category design is about intentionally
Naming
Framing
Claiming
Your category, not just finding lack of competition.
Love the add Sandy, actually Category Pirates wrote a mini book on exactly how Category Design and BLue Ocean are different here on Substack.
Check it out.
https://www.categorypirates.news/p/no-ocean-strategy-why-sailing-for-e3f