Think You’re Writing a Book? You Might Be Walking Into a Trap.
Hey Revenue Writers,
There’s a new book out today that I think every author, especially those writing to build a business, brand, or movement, needs to read.
It’s called The Existing Market Trap.
It’s from the original authors of Play Bigger, the book that introduced the world to category design. And this one?
It’s the prequel.
And honestly, it might be more important.
Here’s the big idea:
Most people don’t fail because their product, idea, or book isn’t good.
They fail because they build in someone elses market.
That’s the Existing Market Trap.
It’s what happens when you try to compete in a crowded space instead of creating a new one.
When you say the same things in slightly different ways.
When your idea sounds too familiar to feel exciting.
And for authors?
This trap is everywhere.
You write a book.
You publish it.
And it disappears into a sea of sameness.
Not because it wasn’t smart.
But because it was in an existing category of thinking.
This book shows you how to escape that.
How to build a book, a message, a business, that defines a new space in people's mind.
Why it matters to you as a Revenue Writer:
It’ll challenge how you think about your book’s topic and title
It’ll help you write in a way that feels fresh, not familiar
It’ll help you find a lane no one else is in, and claim it
And it’ll make your mini book feel like the start of a category, not just content
Best of all?
It’s a mini book.
And that’s a big deal for us Revenue Writers.
These are respected, legendary business authors,
& (from ), people who’ve written bestselling full-length books (with publishers!), who chose the mini book format to publish this idea.They poured in their time, energy, resources, and reputation…
And they decided that the most powerful way to get this idea out into the world was through a tight, focused, short-form mini book.
Because it was a mini book, they asked me if I’d help oversee the publishing of the book. talk about an honor!
Now why in the world would they ask ME for help?
(hint… it’s not because I’m the best… it’s because I wrote a book(s) in a new category… not an old one. See the earlier text about why thats important… better yet read the book)
So this tells you something.
You’re ahead of the curve Revenue Writers.
And reading The Existing Market Trap will help make sure you don’t fall into the trap as you round the next bend in your writing or business journey.
Buy the Existing Market Trap on Amazon (by clicking below)
And if it hits you like it hit me?
Reply and tell me what shifted for you.
Let’s write books that don’t just get read, but remembered.
– Chris Stanley
P.S. I had the pleasure of working with Al, Christopher, Mary & Jason (the authors) overseeing production on this amazing mini book. Can’t wait to share more behind the scenes stories in the days to come… but for now, go read the Existing Market Trap… it’ll change you.