Which Revenue Writer Are You? The 3 Types Who Spin Belief Into Sales

Hey Revenue Writers,

I’m back with the next rough draft chapter of Mini Book Flywheel: Become the Person, Brand, and Category People Remember.

Today I break down who truly can use a flywheel in their business.

I actually overwrote this chapter a lot! This is common when I’m circling an idea but it isn’t super clear so the final version that hits Amazon in December will probably be shorter, more concise, and sometimes rewritten.

I tell you this because I want you to see how mini books can evolve, including and especially mine. Getting your thoughts onto the page is the first step.

A famous saying in writing is “Writing is rewriting” and this is so true. You get to see the raw concepts and then see what it turns into when I spend more time refining it.

Enjoy!

P.S. If you didn’t read the previous chapters you can find them by clicking below.

3 Types of Revenue Writers Who Need a Flywheel

A revenue writer is someone who uses words to create weather.

They don’t see a book as just pages bound together. They see it as a low-pressure system that pulls people closer, compounds belief, and gathers force until it makes landfall in someone’s life. Unlike funnels or posts that flare up like tornados and fade, revenue writers build hurricanes, slow, steady, and unforgettable. Their job isn’t to write for writing’s sake. Their job is to make the storm hit home, to change lives, and to leave a mark that endures.

That’s why every revenue writer must solve credibility before they can make it rain.

All three archetypes of revenue writers are facing a credibility crisis, but in different ways:

1. Category Designer – they must build credibility in the category itself, because no one even knows it exists yet.

2. Invisible Genuis – experts that must build credibility in themselves, because they have skill but the market doesn’t yet view them as an expert.

3. Reluctant Seller – they must build credibility in the product, because they reject hype or manipulation tactics and need the offer itself to carry weight.

Each path begins in a different storm system, but the goal is the same: to make belief compound until sales fall like rain.

Let’s take a look at each one so you can see which kind of storm you’re meant to build and how to begin to build it.