Chris, really enjoyed this breakdown. I’m with you on the idea that sustainable growth isn’t about one massive launch but about building compounding momentum over time. In sales, I frame this as a flywheel instead of a funnel (for the reasons you pointed out in this post), each interaction, referral, and piece of content adds force to the wheel until customers start chasing you.
Your line “That is how you stop chasing and start being chased” captures that perfectly.
Thanks for sharing! If you’re interested in more on my framework would love your feedback on my post.
Chris, really enjoyed this breakdown. I’m with you on the idea that sustainable growth isn’t about one massive launch but about building compounding momentum over time. In sales, I frame this as a flywheel instead of a funnel (for the reasons you pointed out in this post), each interaction, referral, and piece of content adds force to the wheel until customers start chasing you.
Your line “That is how you stop chasing and start being chased” captures that perfectly.
Thanks for sharing! If you’re interested in more on my framework would love your feedback on my post.
https://engsales.substack.com/p/from-funnels-to-flywheels?r=jhbvp
That cover is insane! Can't wait to get the paperback when it's out.
LOL its all about that cover 😂. We judge it by the cover.
We definitely do, although I would still buy it with an ugly cover because your books rock!