66 Subscribers. Amazon Bestseller. Here's How.
Chapter 1 of the LAZY Book Launch Model
Hey Revenue Writers,
If you missed last weeks email/post, you missed the temporary introduction to my new book in the Mini Book Publishing series, LAZY Book Launch Model.
This week I’m continuing on with the first official chapter.
Last week I read an email from Ryan Levesque that mentioned he developed an AI scoring model using Claude that judged his sections of his upcoming book, Return to Real.
I loved this idea so much I developed one myself for my Mini Books.
Ryan’s was a bit different because we write… differently, but I’ll be unveiling my new Claude enable scoring prompt here later this week for paying members.
I used it to massively improve this chapter.
Hope it helps you know how to launch your book successfully.
Quick reminder, LAZY is an acronym and this is the first letter of it.
This chapter covers why leveraging an email list is the obvious choice for a successful book launch.
Also I go into how to build your own list even if you are zero.
I end the chapter showing my exact LAZY email launch sequence… (don’t worry you can do it, it’s LAZY)
L - Leverage an Email List
Email gives you the ability to create a ranking spike on demand.
By having an email list, you have people who said “I want more of what you have.” This is a built-in hot leads list. A buyers list. I announce a new book or discount an old one and get a wave of sales.
That’s one benefit, but not the only one.
As a business owner, I’m emailing my list weekly.
Sharing insights. Teaching my expertise. Staying top of mind with potential clients. Now I just mention my book in the P.S. I get sales. Week after week. Same email. One extra line.
One email pushes me to bestseller. Fifty-two emails sell books all year long.
When I launched each book in my Insurance Adjuster Playbook series, I’d have a big spike of sales.
After the launch I’d see smaller surges of sales and wondered what they were. When I lined up the sales with the timeline of the emails I sent, I realized my emails, both at launch and afterwards, drove the bulk of my sales. It’s so simple, we often overlook it.
Everyone’s chasing algorithms when the answer has been sitting in their inbox the whole time.
You Don’t Own Your Audience
Social media, podcasts, Medium, all rented ground.
When the platform changes the algorithm, throttles your reach, or shuts down, your audience goes with it. On social media, brands and authors insert themselves into your day whether you want them or not. Ads. Organic posts. Sponsored content pushing into a feed you opened to see friends. It’s a guy running up to you on the street selling watches.
Your email list is the only place they showed up for you.
They gave you their email address.
That’s not a follow. That’s not a like. That’s permission. The most valuable thing a potential buyer can give you. Social media followers are browsing. Email subscribers are listening. One is a crowd walking past your storefront. The other is someone who walked in and said “tell me more.”
The difference shows up in your sales.
Email Converts 10x Better
Post to your 10,000 Facebook followers and statistically 137 of them see it.
Send to 300 email subscribers and 60-120 open it. Of those, 6-15 click to buy. Same effort. Completely different result.
Browsers scroll. Buyers open emails.
The email I write next Tuesday is a book sales opportunity.
I’m writing it anyway. Sharing insights. Teaching my expertise. I drop my book in the P.S. and that same email becomes a sales tool. No new campaign. No extra work. Just one line at the bottom of something I was writing anyway.
Social media is a billboard. Email is a conversation with someone who asked to hear from you.
Your List Grows Your Business
Every subscriber is a potential buyer you can reach on demand.
Each person on my list represents revenue I can activate. As my list grew from 200 to over 12,000 insurance adjusters over 7 years, so did my revenue. I’ve looked at the data from every angle. The only metric that grew in lockstep with my revenue was my email list.
The list is the business. Everything else is just marketing.
I grow my list for my business. My book just becomes another thing my list buys from me.
Same list. Same weekly email. My book isn’t a separate launch strategy. It’s a natural extension of the relationship I’m already building. The readers who buy my book are the same people who hire me, refer me, and come back for my next one.
One list. Every revenue stream flows from it.
