Hey Revenue Writers,
Hope your Christmas was AMAZING.
I’ve been steadily working to make Mini Book Flywheel the very first ever Smart Book.
You can see the screenshot below of what I’ve created so you don’t have to switch screens or stop listening to switch from reading the text, to filling out the workbook, to talking with the AI version of me (Coach) so you can speed up the time from inspiration to implementation in your business.
See some examples of what it looks like below.
Scrolled down further….
(Workbook Selected)
A Smart Book combines text, audio, video, workbook, and AI all in one screen so implementation is easy. My goal is to make Mini Book Flywheel not for readers, but for users.
For people to apply the principles and change their business and lives.
How I’m Building the Smart Book
I won’t give away too many secrets yet, but the goal for me is to make YOU (founding members of this Substack) to be able to create a Smart Book just like me as soon as I release my own.
I won’t have a separate platform you have to pay monthly or that you have to post your Smart Book too. (not yet, maybe one day I’ll offer it if its helpful)
I’ve built it in a way that makes implementation of a Smart Book work ANYWHERE, on any platform, for anyone.
So you aren’t held hostage to me or anyone else to develop your own Smart Book.
Why You Might Want to Create a Smart Book and Not Just an Ebook or Physical Book
Smart Books are a new type of product.
While people expect to pay $10 or less for an eBook a Smart Book provides interaction and integration as well as inspiration and information.
This means you can charge more for it.
While I’m the guinea pig (I’ll share results as I have them) I’ll be publishing an eBook & physical book on Amazon but inside it upselling to a Smart Book for 10x the cost.
It’s closer to the value people would see in a course. (but in my mind more helpful and freaking different!) This isn’t watch hours of videos, it’s listen/read the book and apply it with help from an AI trained on this immediately on the same page.
It’s flush it out in real time without getting distracted. The value of getting the 95% of people who read a nonfiction book but don’t do anything, to move and get a result with your book, is INFINITELY more valuable than an eBook.
Alright, I’m excited, but I’ll talk with you all later, for now enjoy the video/audio of the Introduction that I’m using in the Smart Book.
Enjoy the first chapter of Mini Book Flywheel. Happy spinning.
Introduction: From Forgotten to Unforgettable
For the last few years, I’ve run my business from a sailboat, writing on the deck, anchored in the Florida Keys, kids splashing in the water nearby.
The business generates over $700K a year in revenue, and I work fewer hours than ever, supported by a small, high-performing team.
Sounds like a dream, right?
But here’s the truth: this didn’t happen because of ads, funnels, or some secret sales hack. It happened because of one tiny, powerful, almost-overlooked idea…
A flywheel.
And at the center of that flywheel?
A Mini Book.
I accidentally became what I call a Revenue Writer.
A Revenue Writer is someone who uses writing as the primary engine of their business. Not a dancing monkey on Tiktok or someone walking the endless content treadmill to chase likes or build an audience, but a writer who uses writing to create trust, clarify a point of view, and of course generate, revenue through belief instead of pressure.
When I first published The Independent Adjuster’s Playbook, which was my first ever Mini Book, in 2017, I wasn’t focused on trying to build a brand or become an authority. I wasn’t trying to become a Revenue Writer. I was just trying to answer the same questions people kept asking me that I was sick of repeating.
But something unexpected happened: that little book became the gravitational center of everything else.
People started calling me “The Auto Guy.” Partners referred clients without incentives. Sales started coming in weeks, months, even years after they’d heard my offer. And I stopped chasing attention…because attention started chasing me.
That’s when I realized what I’d accidentally built: A Flywheel.
The Problem
Let me guess: You’ve tried to grow your business by building sales funnels, running promotions, creating content, or spinning up new offers every month… But nothing seems to stick.
You feel like you’re doing everything right, but no one remembers you. You’ve got the skill. You’ve got the heart. But your business? Still invisible.
That’s what I call the Credibility Crisis. You know you can help people, but the market doesn’t believe you yet.
And in a world flooded with fake gurus and funnel bros, your audience is skeptical and they should be.
Sales funnels try to extract value. But Flywheels? They create belief. They create value.
And when you use a Mini Book as the center of your flywheel, everything changes.
The Promise: Build a Brand People Remember (Even When You’re Not Around)
This book is the sixth part of my Mini Book Revenue Series, a framework for turning your ideas into a full-stack business.
Here’s the formula to create a Revenue Machine through being a Revenue Writer:
Your Niche is the chassis
Your Mini Book is the engine
Marketing is the transmission
Products are the wheels
Your Brand is the body
Community is the fuel
Metrics are the dashboard
This book focuses on the body, your brand, and how to make it unforgettable by creating a flywheel, specifically, a Belief Flywheel built on a Mini Book.
I’ll show you how to build a business that keeps growing, even when you’re offline. Even when you’re on a sailboat (or wherever your dream life takes you).
What You’ll Learn
In this book, you’ll learn:
Why sales funnels only work when trust already exists
The difference between funnels and flywheels, and why one disappears fast while the other compounds for years
How to position your Mini Book as the core of your category, not just a piece of content
The 3 types of Revenue Writers and how each can use a Mini Book to build belief
How to use your book to create a Mini Book Flywheel that spins out content, conversations, and customers
Why Mini Books are the clearest, fastest way to define your POV, name your category, and make your business unforgettable
What to Expect
This book is short. It’s actionable. It’s not just about writing, it’s about building.
The first part of the book is diagnosing where you are stuck at. Each chapter in the second part of the book tackles one an aspect of your flywheel and gives you tools to start applying it right away.
This isn’t theory. It’s a blueprint. And I know it works because I’ve built my entire business on it.
If you’ve ever felt invisible… If your content gets ignored… If your sales depend on constant output and hustle…
Then this book will give you something better: a system that builds belief and revenue over time and a brand people trust, even when you’re not in the room.
Let’s get your flywheel spinning.
