Hey Revenue Writers,
We are 3 days away from Mini Book Flywheel officially being released on Amazon. (I know you all have read the original drafts months ago)
But this manuscript has been overhauled, massively changed, for the better. The editor I worked with, Blaise, is top notch at making this book finally make sense.
The book is now broken into two parts,
PART 1: The 3 Reasons Your Business is Still Forgettable
PART 2: 4 Qualities of Memorable Businesses and How to Create them with a Mini Book Flywheel
One thing I realized a day before finalizing the manuscript was… the big problem we all face.
Belief Breakdown.
In the book I describe it like this,
“Let me guess: You’ve tried to grow your business by building sales funnels, running promotions, creating content, or spinning up new offers every month… But nothing seems to stick.
You feel like you’re doing everything right, but no one remembers you. You’ve got the skill. You’ve got the heart. But your business? Still invisible.
That’s what I call the Belief Breakdown. You know you can help people, but the market doesn’t believe you yet.”
The book tackles three symptoms of Belief Breakdown in Part 1.
1. Credibility Crisis - no trust (That’s the chapter in this post)
2. Tornado Trap - no momentum
3. Identity Invisibility - no memory
All 3 of those lead and are a result of Belief Breakdown.
Heads Up - Why You Might Want to Buy the eBook
I mentioned it previously, but I’m launching Mini Book Flywheel as the first ever Smart Book.
This will be a book that is interactive, integrated, inspiration, and informational all on one screen.
Problem is… I can’t do that inside of Amazon.
I’ll be selling the Smart Book separate form Amazon but anyone that buys the Amazon eBook (or already pre-ordered it) will have a code in the book to save 50% off the Smart Book edition.
So if you haven’t reserved your copy of Mini Book Flywheel you’ll see a huge savings for the Smart Book.
Alright, here is this weeks finalized chapter, audiobook, and video that I’ll be using inside the Smart Book.
The Credibility Crisis
“No one trusts you.”
That’s how I felt in 2017. I was six months into my online business, helping independent insurance adjusters learn how to inspect damaged vehicles. People in my space that were on LinkedIn didn’t like it.
I had a lot of haters and doubters.
“Who are YOU to give advice?”
“What’s your adjuster license number?”
“Have you even done this job?”
“That’s the stupidest thing I’ve ever heard.”
One CEO even tried to gently deliver what he thought was an obvious truth:
“Listen, I don’t think you can make a living doing this.”
He proposed a different path for my life.
Each comment cut deeper than I expected. My confidence? Shattered.
I was having a Credibility Crisis and it’s the first problem most of us face in our businesses. It’s the first fracture in the Belief Breakdown: when people don’t trust you yet, belief can’t begin to form.
Luckily, I was hard-headed enough to keep talking anyway.
I launched the Independent Adjuster Podcast. I rolled out courses and offers, even though most of them flopped. The only progress I made was when I answered questions one-on-one for anyone who asked.
That took time and didn’t make me any money. But it gave me exactly the raw material that I needed: it told me what questions people needed answers to. So I used those questions to write The Independent Adjuster’s Playbook, a Mini Book that would ultimately turn my business around.
That first year, I only made $25,000 and by almost anyone’s honest assessment, I probably should have quit.
But then something strange happened.
People said,
“I’ve been listening to you for months and finally had the money to buy.”
Industry leaders started asking for my opinion and advice.
Other companies in our space began calling me “The Auto Guy.”
Now, 8+ years later, people still buy my $5,000+ certification and say,
“I’ve been on your email list for years. I’m finally ready.”
At some point it dawned on me that by writing the Independent Adjusters Playbook, I had something I could build my business around.
I had a Belief Flywheel. All of the energy that I had put into the business finally had a place to go in the book. That book started the flywheel turning, and now it just keeps turning on its own, energizing my business even when I’m not actively promoting it.
That’s what makes a flywheel so powerful.
Flywheels are almost as old as human history. Ancient Egyptian potters used them for throwing ceramics: they realized that if you start a big heavy wheel turning, it will keep spinning while you’re working on your pot.
It stores the energy in movement so you can use it later.
In a car it works the same way. The starter motor engages the flywheel to turn the engine from a dead stop. Once the engine fires, the flywheel’s stored momentum helps keep everything rotating smoothly so the engine doesn’t stall when the car is at a stand still.
When you’re dealing with the credibility crisis, you’re like the starter turning the flywheel. The results don’t show up right away. But once the flywheel starts turning, it keeps people in your orbit. It’s a gravity field that pulls someone from stranger, to subscriber, to superfan.
It’s a belief loop that spins until someone says, “I trust you. Let’s go.”
That’s when the machine really takes off.
I didn’t set out to build a Belief Flywheel. But I’m glad I didn’t quit in those early days when everything felt impossible.
Because the flywheel grew.
Stripe Revenue: 2017 → $23,000 2018 → $51,000 2019 → $141,000 2020 → $266,000 2022 → $500,000 2023 → $750,000
It was slow. It was messy. It was invisible. Until it wasn’t.
That’s the power of a flywheel. It compounds belief until the momentum becomes unstoppable.
Escaping the Credibility Crisis
A Credibility Crisis doesn’t kill your business because you’re wrong. It kills your business because you quit before people have time to believe.
I almost quit, but I didn’t.
Kept spinning. Kept publishing. Kept showing up. Kept putting my energy into the flywheel.
That’s what turns strangers into believers. Doubters into buyers. Lurkers into lifelong customers.
And in our world, belief is the difference between a business that thrives and one that dies.
Because belief creates reputation. Reputation creates revenue. And revenue builds the business you were born to lead.
It doesn’t matter what kind of business you are in, you need belief.
Belief in you. Belief in your product. Belief in your category.
Because if people believe you can help them, they’ll remember you, and turn to you for help when they need it.
