Hey Revenue Writers,
This week’s Revenue Drop is a little different.
Instead of sending you another chapter from one of my mini books, I’m pulling back the curtain on something that’s been holding a lot of people back, including me.
Writing and publishing a book can feel intimidating.
Not because it’s impossible.
But because it’s unclear. Overwhelming. Like there’s some secret process you’re supposed to follow that everyone else knows… but you don’t.
So I’m doing something about that.
Where the idea for my next book came from
This book wasn’t planned. It was provoked.
A few weeks ago, I posted something on LinkedIn I didn’t expect to blow up.
It was raw. It was honest. It was about the real reason we can’t hire fast in the insurance world anymore.
Not because we’re out of people, but because the system we built was never designed to renew them.
I called it The Fossil Workforce.
And something in that phrase hit a nerve.
(For me that's a viral response!)
Over 130 comments. People from all corners of the industry jumped in. Not just to complain, but to validate it.
To say: “Yes. This is the problem. And no one’s really naming it.” or to say “I'm a fossils in this workforce.”
That post became the spark.
And the spark became this book.
Why it matters to you
Sometimes, the content you’re supposed to write finds you.
This is one of those times.
I’m writing a new book, live, in public, step by step. Not just sharing the content, but sharing me doing it. From raw idea to outline to first draft. The whole thing.
And I’m using something I’ve been quietly building to help me do it:
It’s called Publisht. (Yes, with a T, because the goal isn’t to just write… it’s to be Publisht.)
It’s not public yet. It’s not perfect. But it’s real. And it works.
I built it because I was sick of the mess:
Google Docs here, AI tools there, editors in my inbox, covers in Canva, outlines in Notion, and a growing feeling that I still wasn’t doing it “right.”
Publisht puts a full publishing team in a tab.
Strategist. Editor. Ghostwriter. All as AI teammates. No guesswork. No switching tools. Just focused progress.
And now I’m putting it to the test. Live. With you watching.
Here’s what happened this week. (Check out the video for the full replay)
This week, I worked with Page, my publishing strategist. And she did what most authors desperately need, she challenged me.
She didn’t let me settle for a vague audience. She pushed me two levels deeper. She helped me uncover who the book is really for and what problem it actually solves.
That one moment?
It made the whole book stronger. And it reminded me why most people don’t write books.
It’s not laziness.
It’s not lack of ideas.
It’s intimidation.
So I’m writing this book live to show you that the process is messy, imperfect, and totally doable.
Each week, I’ll walk you through the next step. You’ll see:
My thinking
My structure
The tools I’m testing
And how AI can actually help when it’s built for writers
No gimmicks. No hype.
Just the real work of getting a book Publisht.
If you’ve ever felt like you didn’t know where to start, or what to do next…
This is for you.
Want to follow along? Just stay subscribed. I'll send the whole process, one messy step at a time.
This week I meet Archive, my books architect, who cares more about structure than my feelings.
I'd love it if you went through this process with me and shared your
Niche
Audience
Their problem
Your POV (point of view)
Title
Subtitle
And what you think about all this in the comments!
Talk soon,
Chris
P.S. An extra cookie for hanging out to the end, check out the definition of Publisht according to Google.
“publisht”
(obsolete) simple past and past participle of publish
And that is the goal of everything I do with mini books… to help you get past the process of writing and past being published publisht.
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