Hey Revenue Writers,
This week, I’m giving you a behind-the-scenes look at how I’m writing my latest book, The Fossil Workforce, but I’m not doing it the old way.
I'm building it inside the publishing platform I've been quietly creating. (And by the way, it’s no longer going to be called “Publisht.” I’ll reveal the new name soon.)
In this episode, I walk you through the moment the writing process really clicks. Where your strategy, your outline, and your structure come together and you start building your draft, fast.
You’ll see how I take raw ideas, talk them out, and use AI (powered by a version of me) to turn them into usable 1-3-1 rough drafts inside the tool. You’ll also learn why the outline is what makes AI work, not the other way around and why structure matters more than style when you’re just trying to get momentum.
If you’ve ever said “I could talk for hours about this, but I don’t know how to write it,” this is the episode to pay attetion to.
Let me know what you think about how this tool is and workflow is coming together.
TRANSCRIPT
Hey revenue writers.
Welcome back to the Revenue Writers, uh, newsletter and podcast. And so today we are continuing the journey I've been on where I've been walking you through me creating the fossil workforce inside of Publisht, uh, the new publishing studio that I've been creating for myself and hopefully for you guys if you find it interesting and, um.
It works for me, then I'm definitely gonna be sharing it with you guys. So insider published, uh, we kind of took the journey through a few different steps of the creation process. First, we worked with the AI tool page, which, uh, helps you set your strategy, tone, your niche, um, come up with the problem that you're solving.
And so this book, the Fossil Workforce. Um, has been taking shape. As we did that, we then proceeded to map out all the chapters in the book with the AI tool named Archie, uh, which is the architect here inside of published. And we came up with the chapters and, and what outline model we were gonna use. And then I went back in the last video and I showed you guys me filling in the outline and how that works and how I actually outline a book.
And so that's kind of the first. Three major steps to creating a book is setting your strategy. You know, coming with the name, the title and everything, getting your outline set in stone. And that's so important before you ever move on to writing. So now we're gonna move on to writing, which is where it really gets exciting.
And just frankly, the, the technology that I was using to power these chat bots was not good enough, uh, to help you write a book. And so I had to go with something different. And so, um. I've been testing it and it's been working great. Uh, the new thing that I'm using, um, but it is not, uh, uh, AI tool named Archer Page.
It actually is what they call a Delphi. Version of me. And so it has to be my name. So it's, uh, I'm gonna be helping you write your book here. Uh, but the first thing you need to do, and, and you'll see here in the text here, is if you haven't generated manuscript, click the button below, uh, me to do so, and then copy and paste your book outline in the chat and we'll dive into it.
So down here you'll see this button. I'm gonna go ahead and hit generate manuscript. And this is where it gets pretty fun inside of published. So now we have all our book details up here. We've set in stone, we have our conversation with whatever AI tool we're working with. And then, down below we have, uh, the Google Doc that was generated based on the outline we did with Archie. So you'll see here got a Google Doc inside of published that is fully editable. I can type. Work on it here. It's got my full outline in it so I don't have to copy and paste that from anywhere else. Uh, and I can have a conversation about that with whatever AI tool I'm working with.
So I'm gonna go ahead and hit control A and then paste it in control, uh, control A, and then control C. And then, um, go ahead and paste it into this AI tool, the ghost writer, uh, to see if I can start whipping this up in a hurry. Gonna hit enter.
Just like the other, um, AI tools I've been using, you can talk to it instead, which I'm gonna be doing. So it's a little more interesting for you guys. And so you can see it's asking me what subpoint am I working on? So I'll go ahead and answer it.
So right now I'm working on, uh. Chapter 1.1, sub 0.1. What is it? Time plus pressure equals experience. Let me know if you're ready to jump into that.
Okay, so the first thing about the fossil workforce I think needs established is that this model of hiring. Has been used by the insurance industry and other industries for the past several decades, uh, to feed their talent needs to feed their talent pipeline, and suddenly they're finding themselves at a loss because this talent.
Pipeline. This well they've been pulling from is empty and the well they've been pulling from is what I call the fossil workforce. And each of these individuals is insanely valuable, and they were built on two different ingredients. They're built on time and seat, time-based expertise where they're spending time doing the job and by doing the job, they also were.
Introduced and put through a lot of pressure. And so when you put time and pressure together with the fossil creates liquid gold, which is oil, and so that is the, the fuel that has been running these companies in these industries for the past several decades. But now we're finding that that well has been used up.
It's gone, it's empty. And so that's kind of the first subpoint. That's the definition.
So you can see here what it condensed down what I said. The fossil workforce is the foundation industries have relied on for decades, built on the principles of time and pressure. This model created a pipeline of experienced talent. Workers spent years in their roles gaining expertise through repetition, enduring the challenges of high stakes environments.
This combination forged individuals who became the liquid gold fueling industries like insurance, but now that well is run dry that time and pressure once guaranteed a steady supply of skilled professionals just as fossil fuels powered the industrial age, the fossil workforce, sustained industries by converting years of effort into expertise.
Yet, like any finite resources, talent pool's been depleted and companies are now grappling with reality. Their once reliable source of talent is done sustainable. The question is what comes next? I think that's okay, but I, I think we can do better. So I'm going to push a little bit more.
I think the core concept is there, but I think we need to. To make sure the 2 1 3 ones are a little bit more differentiated. They seem a little bit redundant. Um, possibly, uh, twist the knife a little bit more about, um, kind of the problems, um, that are arising because the fossil workforce is now disappearing and what that's leading to like, um, extended.
Um. Shortages in, you know, uh, uh, roles, less people being available longer, recruitment times, higher recruitment costs, et cetera. Um, and, and really make sure that that. Depletion doesn't just seem like a one line throwaway and now they're gone. But really that the reality sets home because that kind of dovetails into, uh, sub 0.2.
So go ahead and make sure we differentiate that and make that transition between the two points.
So it basically kept the one through one at the beginning, the the same, but it says now that well is running dry and the consequences are mounting. The depletion of this workforce is creating ripple effects across industries with fewer experienced professionals, available companies face extended shortages, skyrocketing recruitment costs, and longer hiring timelines.
Roles remain unfilled, productivity slows and pressure to find qualified talent grows more urgent by the day. This isn't a temporary drought, it's a systematic collapse of the old talent pipeline. Question isn't where this talent went, but how the industries will adapt. And so I'm gonna take this, I'm gonna scroll down here and I'm gonna paste it into my document.
'cause let's say, okay, that's fine. That's a first draft. Um, we're getting this. And paste it in, and now it's in, and I can move on to the next subpoint and go, okay. Um, now that that's done, let's jump into the next one. And so that's why industries leaned on this model in the first place.
All right, let's move on to the next subpoint, which is why, uh, insurance and other industries like it relied on this in the first place. So the model of hiring the fossil workforce worked. Having somebody that was invested in their industry, invested in their education, invested in a good career, whether it was through a degree, a series of certification, and sticking it out for years in some kind of entry level role, uh, really paved the way, way for people who were well educated, understood the nuances of the industry.
And had a high likelihood of sticking around. Um, industries like insurance cannot afford to have a high turnover rate, so someone has to stick around for two to three years, um, before they start actually making a profit off of their hire. And so by making sure someone had two to five years of experience in an industry or in a role, really made sure.
Um, they were getting a safe bet. And then for the second 1, 3, 1, I think we should transition into. Prior to now, there wasn't really a good way to measure whether someone could actually do the job prior to hiring them, and so there was no way to filter out people that were interested in a role, people that were interested.
In actually trying out a job, there weren't certifications that tested practicality, and so this was the best way and almost the only way to know if someone could potentially be a good fit for a role.
My goal here is not to demonize the process, but my goal is to make sure. That it makes sense why it happened, but why it might not make sense moving forward. So make sure that tone is one of positive and understanding and not of negative and de deriding.
So industries like insurance leaned on the fossil workforce because it worked. Hiring individuals who invested years in education, certification and entry-level roles create a reliable pipeline of well-prepared professionals. These workers understood the nuances of the industry and were likely to stick around long enough to justify the investment For industries where high turnover is costly.
This model provided stability and ensured a safe bet on every hire. It wasn't just tradition, it was a calculated strategy. And before now, there wasn't a better way to measure readiness without practical certifications or objective assessments. Companies had no reliable way to gauge whether someone could perform the job before hiring them.
Experience became the default filler, separating those who had proven themselves from those who hadn't. It wasn't perfect, but it was the best tool available to minimize risk. And ensure quality, the system made sense until the world changed. So I think that's a good rough draft start for that point. So I'm gonna go down here underneath this and paste it in.
And so you can see that if you are someone who has never really written before or never typed before, you can literally vomit. To, whether it's chat GTP, whether it's something like published and actually kind of dump your thoughts of your outline into a tool like this and convert it into a rough draft manuscript that is better than some typed line by line manuscript, um, that people have written.
And I think it's important to note. That the reason why this is possible beyond just AI is because you did the work of outlining the book. If you didn't know where you're going in your book, if you didn't have a solid outline, if you didn't spend the time to flush out what you wanted to say, what were the three main points in this chapter?
What are the three sub points to each point you wanted to to write out? Then this would just be a big jumbled ball of mess. But because you were like lasered in, I know exactly what I'm saying, and I talk on it for two, three to five minutes, then we're giving enough input. Into this AI tool for it to say, oh, I get what you're talking about.
And then this particular tool will turn it into 2 1 3 1 cadences. Now you might be like, it doesn't look like a 1 3 1, like it's in your book, but lemme show you. So it's just not spaced, right? So if I go in here and I space it, it's gonna start looking like, oh, 1, 3, 1. It's just not doing the line breaks.
The way that I do 'em. But there there's a 1 3 1. So industries like assurance leaned on the fossil workforce because it worked. That's a one. And then three sentences, and then a closing one, and then another opening one. So my hope in demonstrating this to you is not to make you feel like you never need to type a word, or that you should outsource your writing to ai.
My hope is that it empowers you to say if you have something to say, even if you could just talk on the phone to somebody for. Hours at a time about your job or about the expertise or what a topic you're super interested in and you have knowledge about. You can write a book, maybe you won't win awards with that book, but this is still writing.
If you think about what most ghost writers are and what they do, they go interview a president of the United States as an example. And they find out about their life, they find out about their stories, and they interview 'em, interview 'em until they have enough input to output. An interesting story. What you can do with AI is not that different, but the key is having the structure, having the outline fine tuned to where that way.
Your thoughts are cohesive and you're not just rambling on about something that's not tying back to the chapter, not tying back to the point you're working on. And because of the outline being present, there is context of which the AI can pull from and go, oh, I see where we're going with this. So I think you should check it out.
Try it out. Use your outline, create it. If you haven't, go to chat. ETP. If published is up and running, great, go check it out. But try this out, especially if you're intimidate about typing. Now, me, I love to type my books. I don't like doing this near as much as I like actually hammering the keys out. But if you're in a pinch or you feel overwhelmed about writing, feel free to try this.
Alright? Can't wait to see what you write.
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